Even if you didn't watch the big game last night, you know that a) Beyonce brought the house ? or was it the lights? ? down, and b) six big movie trailers aired during the game: Star Trek Into Darkness,�Iron Man 3, The Lone Ranger, Oz The Great and Powerful, World War Z and Fast & Furious 6. All were designed to whet the record-setting viewing audience's appetite for these films. Not all of them were successful. �Below, I rank the trailers from worst to best in terms of how effective they were at making me want to see the movies they were promoting.�
6. World War Z
I'm no demographics expert, but I've got to imagine that there's a fair amount of overlap between guys who like brutal football games and guys who like violent zombie stories. So, Paramount seems to have squandered a big marketing opportunity by running a commercial that was essentially a distillation of the trailer the studio released in November. The mayhem-on-a-plane scene doesn't add much, although, taking into account similar scenes from the�Iron Man 3 and Fast & Furious 6 ads, all the hot trailers have them these days. What this spot needed was at least one memorable close-up of the zombie terror that Brad Pitt & Co. face. Instead, I'm left with the impression that the notoriously troubled World War Z production may be seriously lacking in chills and thrills when it's released in June.
�5. The Lone Ranger
Johnny Depp trumps Brad Pitt in my book, so this trailer has a slight edge over World War Z, but in 2013 it's hard to get…
Jessica Alba Jessica Biel Jessica Cauffiel Jessica Paré Jessica Simpson Zooey Deschanel Aaliyah Abbie Cornish
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