Thursday, 26 May 2011

Is Marvel Relying Too Much on Sexuality To Sell X-Men: First Class?

Is Marvel Relying Too Much on Sexuality To Sell X Men: First Class?In the past month, Marvel Studios has chucked countless X-Men: First Class promotional materials at the public. Trailers, TV spots, posters, strange insurance commercials and over 50 stills came and went leaving audiences with one lasting impression: Marvel is really pushing the film’s sexuality — particularly that of lingerie-clad January Jones — to sell tickets come June 3.

If you weren’t convinced by that initial photo of January Jones’s Emma Frost lounging in a push-up bra or yesterday’s menacing, Basic Instinct-esque clip, then check out the new softcore pin-up image (at right) of Emma Frost in lacy undergarments complete with garter belt and stockings.

For the sexiest X-Men: First Class stills, click here.

Marvel is clearly relying on the film’s sex appeal as a marketing weapon, but is that so wrong — especially when other comics adaptations have pushed their own grown-up attributes to sell seats (e.g. the violence and depravity of The Dark Knight)? Either way, X-Men: First Class has already established itself as the most erotic comic-book film to date. In other news, the “Emma Frost” Miracle Bra in Victoria’s Secret’s next catalog seems imminent.

· January Jones Rocks Sexy Lingerie as Mutant Emma Frost in X-Men [THR]

Source: http://www.celebrities.com/celebrities-gossip/is-marvel-relying-too-much-on-sexuality-to-sell-x-men-first-class/

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